Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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Judy Estrin is CEO of JLABS, LLC, formerly known as Packet Design Management Company, LLC. She is the author of Closing the Innovation Gap, published in September, 2008. Prior to co-founding Packet Design, in May 2000, Estrin was chief technology officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies: Bridge Communications, Network Computing Devices, and Precept Software. In 1998 Cisco Systems acquired Precept, and she became Cisco's chief technology officer until April 2000. Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt Disney Company and FedEx Corporation as well as two private company boards – Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S. degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University. Links: www.theinnovationgap.com Books: Closing the Innovation Gap | 
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Movember is set to start on November 1st. Movember started in Australia with gents growing 'MOs' - Australian slang for moustache - to raise awareness for men's health issues, specifically prostate cancer research. The charity is now recognized around the world and since its inception in 2004, Movember has raised over $29 million for prostate cancer research globally. However, much more work is needed to increase the awareness and funding for this deadly disease that will affect 1 in 7 men. Early detection and awareness are some of the most effective ways to avoid this disease that will kill 4,300 Canadian men. All who register at Movember.com are asked to start to raise funds for their Mo growing efforts. At the end of the month, Mo Bros and Mo Sistas are then invited to attend a party in the Vancouver at the Caprice. Register today at www.Movember.com and get ready to start growing your Mo! - Why can't Brad grow a decent moustache?
- What is Movember?
- Where does the money go?
- Seriously, why can't Brad grow a decent moustache?
Links: www.Movember.com http://www.facebook.com/group.php?gid=6743116458 Support Brad's Mo! Click here to donate |  |
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In speech after speech, Barack Obama has “fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming the first African American presidential nominee of a major U.S. political party. - What techniques can we learn from one of the most powerful communicators in history?
- What does Barack Obama do to create a powerful first impression?
- How does he use repetition to drive his point home?
Books: Say It Like Obama: The Power of Speaking with Purpose and Vision | 
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John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University. - What does a "brand bubble" mean to businesses?
- How much of the value of a company does the brand account for?
- How do you build an "irresistible brand"?
Links: www.thebrandbubble.com Books: The Brand Bubble Comment from John: I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.
These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.
All the best, John
john gerzema
chief insights officer / y&r
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New York Times bestselling author Andrew Bridge spent 11 years in Los Angeles County foster care, then went on to earn a scholarship to Wesleyan, become a Fulbright Scholar, and graduate from Harvard Law School. He'll join us to share his account of his life with his mother, a young mentally ill woman, of her efforts to keep and care for him, and of his life in foster care without her. And we'll find out how it has inspired him to spend his career bettering the lives of America's most vulnerable children. Links: www.hopesboy.com Books: Hope's Boy Comment from Andrew: I just wanted to send a note to thank you. It was an honor and privilege to be on your show. Most of all, I appreciate your interest in this area and your willingness to bring awareness of it to your many listeners. That really is a tremendous thing! Thank you for giving me, of all people, the opportunity to talk about those issues. Thank you for the generous time and thoughtful questions. Thanks for reading a book about a boy who loved his mom and a mom who endured more than anyone ought to. The very best to you.
Most sincerely, Andrew
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New York Times bestselling author Martin Yate has over 30 years as a career management authority. If you are looking for practical help with job search problems, resume writing, networking, headhunters, job interviews, negotiation, or any other job search or career management challenge, Martin Yate has answers to your questions. Links: www.knockemdead.com Other Links: www.linkedin.com www.jigsaw.com Books Knock em Dead 2009: The Ultimate Job Search Guide Comment from Martin: Thanks for the invitation to join Brad Brooks. Great show, I've been doing radio for 24 years and long ago came to the conclusion that you can only be as good as the host; Brad Brooks is superb, really tuned in to the issues, I very very rarely come across such an acute mind. It was entirely my pleasure even if meant staying up past my bedtime ;-)
All the best
Martin Yate, CPC
Over thirty years in career management
Author 10 books published in 24 languages
Knock em Dead 2008, the Ultimate Job Search Guide. | 
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| Editor-in-Chief of Strategy+Business Magazine joins us to give information about a sector of businesses that are showing surprising vitality in these uncertain times. Links: strategy+business Magazine | 
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| Davud Orrell, Pd.D. is the author of the national bestseller Apollo's Arrow (US title: The Future of Everything), a book on prediction in climate, genetics, and economics. Born in Edmonton, Alberta, he studied mathematics at the University of Alberta, and received his doctorate in mathematics from the University of Oxford. He currently works for a biotechnology company. Books: The Other Side of the Coin | 
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