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Comments from Guests

John Gerzema - The Brad Bubble
I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.

These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.

All the best, John

john gerzema
chief insights officer / y&r

Listen to the interview with John
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