Skydiver, marathon runner, cat owner, entrepreneur?  No wonder he's been described as "crazy".  But in the same breath he was also called "effective".  Peter will share some of his most radical ideas about social networking and PR Stunts.  Brad will pick this pundit's brain (Fox News, CNN, and MSNBC have all used him as an expert on marketing) for tips that business owners and marketers can use to supercharge their marketing efforts.

Peter’s PR and Marketing clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Harrah’s Hotels, and many others, and he sits on the board of both Scott-e-Vest, the world’s first technologically enabled clothing line, as well as TripLife.

Big Ideas:

• Good PR can be a result of good karma - the trick is in generating the good karma
• There are alwas people who say "no" - they're called stoppers - and there's a four step plan for dealing with them
• When a crisis hits: be honest and respond quickly
• Great PR can drive your sales up 129%
• Peter Shankman may be a living solution to our energy shortage - listen to the interview, you'll hear what I mean

Links:

shankman.com

Help a Reporter Out (HARO)

Geek Factory (PR Firm)

Books:

Can We Do That!: Outrageous PR Stunts That Work And Why Your Company Needs Them