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Comments from Guests
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Haley Rushing - It's Not What You Sell, It's What You Stand For |
I thoroughly enjoyed the dialogue with Brad – only problem was how quickly the hour flew by. As an author, I really appreciated Brad's genuine familiarity and engagement with the fundamental idea of Purpose and how building an organization to make a difference in the world is the key to developing a high performing organization on so many fronts. I think Brad has earned an honorary degree in Purposology. Thanks for the great hour together!
-Haley Rushing, Chief Purposologist, co-author of It's not what you sell, it's what you stand for.
Listen to the interview with Haley |
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What would happen if the world's best run and biggest companies got together and formed an "environmental Hall of Justice" (that's a reference for fellow fans of the Superfriends). Guess what, they already have. According to some, we're in the middle of a revolution. Dr. Bryan Smith joins us and reveals how companies are transforming and tackling not only environmental issues but social issues as well. Big Ideas: - Applying "systems thinking" creates awareness of long term impact of critical inputs to your business
- Inquiry (as opposed to lecturing) helps in bringing others into the revolution
- Positive messages are much more effective (renewable resource opportunities) than negative ones (being anti-car)
Books: The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World | 
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Social Issues 
