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Comments from Guests
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John Gerzema - The Brad Bubble |
I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.
These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.
All the best, John
john gerzema
chief insights officer / y&r
Listen to the interview with John
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We spend a lot of time on the show talking about business success. But what about the failures? What if we looked at bankruptcies, failed business divisions and spectacular business burnout? Paul Carroll will join us to talks about the enormous lessons that can be learned studying the worst mistakes in business. Links: www.billiondollarlessons.com Books: Billion Dollar Lessons | 
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