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Comments from Guests
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Roy Bergold - Branding and Marketing Expert |
The time went by like two seconds. I really enjoyed Brad's interviewing style and pacing. His questions were energizing and very to the point. I hope I can come back again soon and spend more time talking about the early days of Mcdonalds and my thoughts on marketing today. Again, thanks, and anytime. Roy Hear the interview with Roy |
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Rita McGrath studies innovation, corporate venturing and entrepreneurship. She is well known for developing practical tools and frameworks to make the innovation process less risky and difficult, and to bring a dose of reality to growth programs. She works extensively with leadership teams in Global 1,000 companies, and is a popular speaker. Her co-authored books are The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005). MarketBusters has been translated into ten languages, and was rated a best business book by Strategy + Business. Rita is often cited in the press (see http://ritamcgrath.com). She has co-authored six Harvard Business Review articles, among them the best-selling "Discovery Driven Planning" (1995) and the recent "The Value Captors Process" (2007). She directs and teaches in Columbia's top ranked Executive Education programs. Links: Rita McGrath Homepage Books: Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity | 
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