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Comments from Guests
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Lisa Bendall - Author of Raising a Kid with Special Needs |
I want to thank you and Brad for your interest in my book, and for helping to raise general awareness of disability issues. It's much appreciated.
All the best,
Lisa Bendall
Author of Raising a Kid with Special Needs Hear the interview with Lisa |
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John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University. - What does a "brand bubble" mean to businesses?
- How much of the value of a company does the brand account for?
- How do you build an "irresistible brand"?
Links: www.thebrandbubble.com Books: The Brand Bubble Comment from John: I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.
These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.
All the best, John
john gerzema
chief insights officer / y&r
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