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Comments from Guests
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Joe Navarro - Author of What Every BODY is Saying |
I have done over 40 interviews in the last 3 years and by far Brad's was my favorite. He is such a good interviewer, he is so erudite and enthusiastic, it was a joy and the hour went by much too fast for me for I was enjoying the experience warmly. Brad is a truly gifted interviewer. Call me back any time, it was, in all seriousness, a pleasure. JN Hear the interview with Joe |
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Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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