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Comments from Guests
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Joey Fitts - Co-Author of Drive Business Performance |
We really enjoyed it. Brad is a fantastic interviewer - he does a great job of serving both his listeners & guests very well. We appreciated that he took the time to understand our content & really focused on leading us through the call so we could cover our material. Excellent host & interviewer!
Thanks,
Joey Fitts
Co-Author of Drive Business Performance Hear the interview with Joey |
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Martin Lindstrom knows a little something about marketing. The thirty-eight year old guru and author of BRAND sense--hailed by the Wall Street Journal as one of the ten best marketing books ever published--is advisor to such venerable clients as McDonald's, Procter & Gamble, Microsoft and The Walt Disney Company. He opens the interview by asserting that cigarette labels don't only not work, but they actually increase the desire to smoke in smokers. If you're in marketing, this is a must-listen. Links: www.martinlindstrom.com Books: Buyology | 
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