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Comments from Guests

Roy Bergold - Branding and Marketing Expert

The time went by like two seconds.   I really enjoyed Brad's interviewing style and pacing.  His questions were energizing and very to the point.  I hope I can come back again soon and spend more time talking about the early days of Mcdonalds and my thoughts on marketing today.  Again, thanks, and anytime.   

Roy

Hear the interview with Roy

Dan Gardner - Risk PDF Print E-mail

How many people did the terrorist attacks on 9/11 actually kill.  The answer depends on whether you include the 1500 deaths that occurred as a result of people switching from airplane to car travel.  Fear can help us, but fear without calculation of the cost can kill you.  Dan Gardner and Brad explore the psychology and statistics of fear.  Dan cautions us to guard ourselves closely against those who would use it against us including the media, politicians and corporations.

Links:

www.dangardner.ca

Books:

Risk: The Science and Politics of Fear

Comment from Dan Gardner:

Please pass on my thanks to Brad. It was enjoyable. And was that the melancholy theme music that closed every episode of The Incredible Hulk I heard at the end of the show? Brilliant choice.
 
Dan Gardner
Author of Risk-The Science and Politics of Fear

 

Risk