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Comments from Guests
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Rob Walker - Author of Buying In |
I had a great time on the show, Brad was a true pleasure to talk to -- smart and informed, but easy and funny, too. It's unlikely I'll ever meet him at a party, but failing that, it was very nice to meet him on-air. Rob Walker Author - Buying In
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Have you ever wondered how some companies just seem to "get it right" when it comes to new products and others struggle with failure? Craig Stull will share his insights on tuning into your customers needs and providing products and services that hit the mark. As the CEO for Pragmatic Marketing, Craig has worked with over 43,000 entrepreneurs including some of North America's hottest companies. During his interview, using ZipCar as an example, he takes Brad through the 6 steps that will create great products from the outside-in. Links: www.pragmaticmarketing.com Books: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs | 
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