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Comments from Guests
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Dan Gardner - Author of Risk-The Science and Politics of Fear |
Please pass on my thanks to Brad. It was enjoyable. And was that the melancholy theme music that closed every episode of The Incredible Hulk I heard at the end of the show? Brilliant choice.
Dan Gardner
Author of Risk-The Science and Politics of Fear Hear the interview with Dan |
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Have you ever wondered how some companies just seem to "get it right" when it comes to new products and others struggle with failure? Craig Stull will share his insights on tuning into your customers needs and providing products and services that hit the mark. As the CEO for Pragmatic Marketing, Craig has worked with over 43,000 entrepreneurs including some of North America's hottest companies. During his interview, using ZipCar as an example, he takes Brad through the 6 steps that will create great products from the outside-in. Links: www.pragmaticmarketing.com Books: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs | 
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