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Comments from Guests
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Michael Hugos - Business Agility: Sustainable Prosperity in a Relentlessly Competitive World |
It was my pleasure to be a guest on the Brad Brooks Show. Brad had clearly taken the time to read my book and he demonstrated a talent for zeroing in on my key ideas. His questions were thoughtful and they addressed important business realities people are dealing with these days. My interview with Brad gave me the opportunity to wax poetic on topics I am very passionate about. Michael Hugos
Author of Business Agility: Sustainable Prosperity in a Relentlessly Competitive World Listen to the interview with Michael
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Have you ever wondered how some companies just seem to "get it right" when it comes to new products and others struggle with failure? Craig Stull will share his insights on tuning into your customers needs and providing products and services that hit the mark. As the CEO for Pragmatic Marketing, Craig has worked with over 43,000 entrepreneurs including some of North America's hottest companies. During his interview, using ZipCar as an example, he takes Brad through the 6 steps that will create great products from the outside-in. Links: www.pragmaticmarketing.com Books: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs | 
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