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Comments from Guests
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Michael Hugos - Business Agility: Sustainable Prosperity in a Relentlessly Competitive World |
It was my pleasure to be a guest on the Brad Brooks Show. Brad had clearly taken the time to read my book and he demonstrated a talent for zeroing in on my key ideas. His questions were thoughtful and they addressed important business realities people are dealing with these days. My interview with Brad gave me the opportunity to wax poetic on topics I am very passionate about. Michael Hugos
Author of Business Agility: Sustainable Prosperity in a Relentlessly Competitive World Listen to the interview with Michael
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New York Times Magazine columnist Rob Walker joins Brad and talks about how what we purchase in some ways, defines us. He challenges us to be more aware of the connection between what's going on between our ears and what's going on in our wallet. He dispels some of the myths that we've been told such as "no one pays attention to advertising and brands anymore". Instead, he claims that the messages are moving into all areas of our lives becoming, what he calls, murketing. Books: Buying In: The Secret Dialogue Between What We Buy and Who We Are Comment from Rob Walker: I had a great time on the show, Brad was a true pleasure to talk to -- smart and informed, but easy and funny, too. It's unlikely I'll ever meet him at a party, but failing that, it was very nice to meet him on-air. Rob Walker Author - Buying In | 
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