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Comments from Guests
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Phill Holland - MyOwnBusiness.org |
It was a pleasure. Brad is very skilled in bringing out the best in his guests and their topics .
Cheers,
Phil Holland
Chairman
My Own Business, Inc. Listen to the interview with Phil |
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Herb Sorensen, Ph.D. is CEO and President of TNS Sorensen, the leader in helping manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact, and shopper behavior. At TNS Sorensen, he provides over the development of new services and research methods, including PathTracker®, the revolutionary electronic shopper tracking and learning system. A biochemist whose training and study has ranged from theology to quantum mechanics, Sorensen brings a broad perspective that provides the basis for his company's uniquely creative, robust, and scientific approach to consumer research. Links: http://www.tns-sorensen.com/Books: Inside the Mind of the Shopper: The Science of Retailing | 
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