| Salespeople struggle for a point of differentiation in the market. What makes you, you company and your product special. Instead of focusing on adding features, Haley Rushing and Roy M. Spence Jr. suggest that it's not what you sell, but rather what you stand for. Haley and Brad discuss this concept and how it actually applies in the real world. Comment from Haley Rushing I thoroughly enjoyed the dialogue with Brad – only problem was how quickly the hour flew by. As an author, I really appreciated Brad's genuine familiarity and engagement with the fundamental idea of Purpose and how building an organization to make a difference in the world is the key to developing a high performing organization on so many fronts. I think Brad has earned an honorary degree in Purposology. Thanks for the great hour together!
-Haley Rushing, Chief Purposologist, co-author of It's not what you sell, it's what you stand for.
Links: www.itsnotwhatyousell.com Books: It's Not What You Sell, It's What You Stand For(MP3)(Unabr.) Other interviews you may enjoy: June 29, 2008 - Frank Rumbauskas - Never Cold Call Again November 9, 2008 - John Gerzema - The Brand Bubble October 19, 2008 - Joseph Michelli - The New Gold Standard October 12, 2008 - Norm Brodsky - The Knack | 
