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Comments from Guests

John Gerzema - The Brad Bubble
I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.

These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.

All the best, John

john gerzema
chief insights officer / y&r

Listen to the interview with John
Chester Elton - The Carrot Principle PDF Print E-mail
Brad Brooks - Chester Elton - The Carrot Principle.mp3

Are you the kind of manager that gives praise and recognition freely?  Or are you concerned about what other managers might think?  Maybe you're concerned about playing favorites?  Or you just don't believe in being "soft" with your employees.

If so, you're not alone. But Chester Elton makes a strong case for getting on-board with a system of recognition that doesn't have to break the bank, but does promise great results from employees.

Links:

Chester Elton's Blog

Books: 

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [Updated & Revised]


The Carrot Principle