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Comments from Guests
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John Gerzema - The Brad Bubble |
I really enjoyed spending time with Brad. It was a great discussion. We talked a lot about how the forces in media and technology are hollowing out brand value.
These colliding forces have also enhanced the consumption of creativity and elevated the market's creative expectations of brands. Consumers are quicker to punish uninteresting brands. Without creativity, brands are commoditized in compressed periods of time.
All the best, John
john gerzema
chief insights officer / y&r
Listen to the interview with John
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It takes two to tango when it comes to interviews. The fact that Brad was so upbeat, positive and knowledgeable was the reason things went so well. I play hockey as a goalie and I always say that my success is due to the defencemen; same thing here. Brad’s strength as an interviewer brings out the best in interviewees like me.
Andy Nulman
President and Chief Marketing Officer
Airborne Mobile
Author of Pow! Right Between the Eyes Listen to the interview with Andy
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